A New Dawn for Ghanaian & African Cinema – Why REFFA Must Work.

Award schemes and film festivals are nothing new to the Ghanaian film space. Over the years, we have witnessed several initiatives that were intended to celebrate the artistry of filmmakers and actors. While some blossomed briefly, others could not stand the test of time and folded as quickly as they came in. Yet, the void has remained for a while now. We were missing that “one night” that crowns the year’s efforts, a night that validates the struggles of filmmakers who keep the Ghanaian film industry alive against all odds.

For many years, the Ghana Movie Awards filled this void. But despite its continued existence, its efficacy and panache have shrivelled. The excitement is gone, the glory diminished, and its reputation has been stained with disrepute. Industry players, just like the audience for whom these films are made, no longer look forward to them with anticipation. The organisers behind it haven’t helped the case either. They have, for the last 7 years or so, failed to provide for the winners the one thing that should be the easiest to deliver on: ‘PLAQUES‘. Imagine winning an award and not having anything tangible to take home as proof of your achievement?

Similarly, the Golden Movie Awards, once a promising platform, folded altogether, citing the inability to secure sponsorship as the reason for its demise. These two examples, while disappointing, have provided a much-needed template for “how not to run” an awards scheme. They serve as cautionary tales for anyone willing to dip their toes into the waters of film recognition in Ghana.

The opening performance at REFFA Awards 2025

Into this void walks the Regal Film Festival and Awards (REFFA), spearheaded by seasoned and illustrious actress Selassie Ibrahim. True to its name, REFFA introduced itself with a loud bang, an unmistakable sense of grandeur and a determination to spark a revival. From the outset, the organisers have been deliberate about portraying the uniqueness, artistry, and creativity of Africans in filmmaking. Importantly, REFFA is not just about Ghana; it is deliberately positioning itself as a platform for African cinema as a whole.

The decision to make REFFA both an awards scheme and a film festival is a masterstroke. Anyone familiar with the ecosystem of film understands the importance of festivals in advancing critical conversations, spotlighting talent, and drawing attention to the industry. Festivals are not just about trophies. They are about dialogue, discovery, and the creation of networks that sustain the creative economy.

For this maiden edition of REFFA, the three days preceding the awards ceremony clearly demonstrated this vision. Film screenings, panel sessions, masterclasses, and networking opportunities were all well attended. These activities created an inviting space for filmmakers to learn, share, and connect. It also gave audiences a chance to engage with filmmakers beyond the glitz and glamour of red carpet premieres.

Then came the awards night itself. To call it a “show” is perhaps the crudest way to describe it, because what unfolded exceeded all expectations. The production was well coordinated, the atmosphere electric, and the celebration felt like the much-needed climax. From the award presentations to the induction of veteran filmmakers into the REFFA Hall of Fame, it felt like not just another event. I was making a resounding statement that Ghana has the potential to stage world-class film awards that rival any global platform.

But beyond the spectacle, what does REFFA really mean for Africa, and particularly for Ghana? The answer lies in the power of recognition. Every platform that allows African films to be seen, recognised, and celebrated is vital. For Ghana, the need is even more urgent. The industry has been struggling to rekindle its flame, and awards serve as motivation for creatives. Regardless of how you see it, awards inspire creatives to push boundaries and to strive for excellence. At this point, Ghanaian filmmakers need all the motivation they can get, and REFFA certainly provides that spark. It offers a rival to complacency and mediocrity. And perhaps that is the reminder for Ghanaian filmmakers to know that they deserve to stand shoulder to shoulder with the best from across Africa.

The success of REFFA will not depend solely on how much money is spent each year by the organisers. Instead, it will rely heavily on how well the Ghanaian film industry, especially, supports it. That support must come in the form of a dominant presence, with all our key players showing up at REFFA events, participating in conversations, and contributing to activities. It must also come in the form of quality films that can continuously match what the rest of Africa brings to the table. And then, holding the organisers, board and jury to some level of scrutiny and accountability in all their dealings.

Support is not just about sponsorship; it is more about showing solidarity.  REFFA is ours to nurture, and filmmakers, actors, producers, and audiences collectively must recognise it as such. Without this collective embrace, even the most well-funded initiative can falter. We don’t just have to be spectators sitting aloof, ready to indulge in the celebrations; we have to be stakeholders ready to put in the work to stake our claim and earn back our rightful seat at the table of African Cinema powerhouses.

The past has taught us hard lessons about sustainability. It has shown us that without credibility, excitement, and consistent support, awards schemes lose their relevance. REFFA has the advantage of learning from these missteps. It has already demonstrated a commitment to excellence, inclusivity, and continental relevance. The stage has been set, but sustaining the dance requires more than applause. It requires deliberate encouragement, constructive criticism, and active participation.

So as we relish the moment, let us also commit to sustaining it. Because if REFFA thrives, Ghanaian cinema’s chances improve. And if Ghanaian cinema thrives, Africa’s stories will continue to shine on the world stage.